Why Retention is the Key to Mobile Marketing Success
Every year, mobile marketing takes on consumers and decision-makers alike. Today’s smartphone holders spend a great deal of time browsing Safari, opening apps, texting, and sending emails. Chances are,...
View ArticleWhy Retention is the Key to Mobile Marketing Success
Every year, mobile marketing takes on consumers and decision-makers alike. Today’s smartphone holders spend a great deal of time browsing Safari, opening apps, texting, and sending emails. Chances are,...
View Article[WEBINAR REVIEW] IoT & the Connected Store
The Internet of Things (IoT) is poised to change retail, but it’s the shopper, not the technology, that is the star of the show.That singular point was made loud and clear, first and foremost, during...
View ArticleNew RetailNext Customers – Avenue K Mall, TCC (a Verizon Wireless Retailer),...
From TCC’s 300 Verizon Wireless storefronts to the vast footprint of the Avenue K Mall, RetailNext’s in-store analytics provide an in-depth view into customer behavior and engagement to optimize the...
View ArticleIn-Store Personalization: Retailers Find Their Competitive Edge
While personalization is the latest buzzword in brick-and-mortar retail today, the truth is opt-in features and in-store analytics are enabling retailers to complete a once-unseen picture of customer...
View ArticleValentine’s Day Sales Surge: February’s Retail Performance Metrics
According to a new RetailNext Composite Index Report, which aggregates and analyzes 18+ million shopping trips, specialty and larger format brick-and-mortar retailers within the continental U.S....
View ArticleWebinar Preview: Dynamic Foot Traffic
Traffic counts have been around since the beginning of retail. While the methods of counting have evolved from simple observation to high tech video analytics, the measure of front door traffic has...
View ArticleWebinar Recap: Proximity – the Fifth P of the 4 P’s of Marketing
Today’s retailers are no longer bound to their predecessors’ traffic counting systems. Traffic 2.0 now enables stores to better understand their shoppers beyond the metrics of “how many” and into...
View ArticleMoney 20/20 Report: Retail analytics show ROI
On Monday, November 3, Shelley E. Kohan, vice president of retail consulting at RetailNext, facilitated a case study presentation at the annual Money 20/20 show, a massive event in Las Vegas with over...
View ArticleAnalytics That Make a Difference: Data Show Increased Conversion Rates for...
[This article was originally published September 1, 2015 at Retail TouchPoints.] It’s a constant struggle for retailers to protect margins. If it’s not global macro-economic concerns, it’s unseasonable...
View Article[WEBINAR RECAP] C-Store Analytics: Improving the Customer Experience
Convenience stores (C-stores) are the fastest growing sector of retail. With that growth, however, comes an increasingly higher level of competition – from both traditional and non-traditional players....
View Article[WEBINAR RECAP] Engaging 100% of Your Mobile Shoppers – No App Required!
When it comes to mobile engagement with shoppers, don’t get left behind.That was the resounding message of the November 4 webinar, “Engaging 100% of Your Mobile Shoppers – No App Required,” a...
View Article[INFOGRAPHIC] ‘Tis the Season … for Gift Cards!
We’ve all been there.On the way to an event, and in need of a gift, we quickly dash into the store to buy a gift card, stuff it in a bag with some crepe paper and … viola … we’re on our way with an...
View Article[WEBINAR PREVIEW] Real-Time Data & the Future of Retail
It’s readily apparent that shoppers now control the retail industry. Where once retailers ruled through their chief merchants, shoppers have now wrested power away through unparalleled access to...
View Article[WEBINAR RECAP] Real-Time Data & the Future of Retail
Newly empowered with information and almost endless alternatives, shoppers have wrested control of the shopping experience, and their new shopping journeys are re-defining retail. Retailers, though,...
View ArticleEverything Amazon, From A to Z
Today’s cross-channel, omnichannel shopping environment seems so natural and easy, it’s difficult to believe it hasn’t always been that way. Believe it or not, it’s been only twenty years, and if we’re...
View ArticleRFID & a Tale of Three Dresses
When looking at POS data and sell-through reports, Melissa the merchandiser noticed widely varying sales results for her three biggest hopes for the spring fashion season. Dress #1 is steadily selling...
View ArticleWhy Retention is the Key to Mobile Marketing Success
Every year, mobile marketing takes on consumers and decision-makers alike. Today’s smartphone holders spend a great deal of time browsing Safari, opening apps, texting, and sending emails. Chances are,...
View Article[WEBINAR REVIEW] IoT & the Connected Store
The Internet of Things (IoT) is poised to change retail, but it’s the shopper, not the technology, that is the star of the show.That singular point was made loud and clear, first and foremost, during...
View Article2017 Goodwill Summer Conference: 3 Key Takeaways
On August 1, 2017 Goodwill Industries hosted its International Summer Conference in Raleigh, North Carolina. RetailNext was in attendance to share the success of our partnership with Goodwill Southern...
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